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Jun 11, 2023

KitchenAid's 2023 Color of the Year Is Here: Shop The Shade Now

Every item on this page was hand-picked by a House Beautiful editor. We may earn commission on some of the items you choose to buy. Pretty in hot pink. Since KitchenAid launched its now-iconic stand

Every item on this page was hand-picked by a House Beautiful editor. We may earn commission on some of the items you choose to buy.

Pretty in hot pink.

Since KitchenAid launched its now-iconic stand mixer back in 1937, it has become a staple in kitchens around the world. In fact, it’s so popular that the American brand has released the mixer in a new color every year since 1955. This year, that color is a bright and tropical shade of pink—hibiscus, to be exact. As its name implies, the fun hue is inspired by its namesake flower. The same way the oversized bloom is highly distinct in a lush garden laden with competing colors, the artisan stand mixer will stand out atop your countertop. Did we mention that the KitchenAid blender is also available in the new color?

A small but mighty kitchen appliance, the KitchenAid standing mix seems to get better with each new release. This one, for instance, is complete with both a five- and three-quart size stainless steel bowl, a flex edge beater (so no batter gets stuck to the sides of the bowl), a pastry beater, a coated dough hook, a six-wire whip, and, perhaps most useful, a pouring shield, to eliminate any mess when incorporating the dry ingredients.

If you haven’t experienced the power and efficiency of this beloved appliance, let us just say it will change your life—especially if you’re regularly whipping up delicacies in the kitchen. Not only is it super fast, but it gets the job done better than any other mixer we’ve tried. Plus, it’s an excellent opportunity to give your mixing hand a break. Even if you don’t cook very often, it’s a kitchen staple worth the investment because it lasts for years.

So if you don’t already have one of these amazing mixers, now is your chance to snag the newest one in a punchy (and very Barbie-approved) shade.

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Jessica Cherner is House Beautiful’s associate shopping editor and knows where to find the best high-low pieces for any room.

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